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Customer Journey Mapping Building a Customer Touch Point Map

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Building a Customer Touchpoint Map
The third in our MarketAtomy Customer Journey Mapping Series will help entrepreneurs understand how to identify the multiple touchpoints within the brand awareness process and how to map them. Also known as micro-moments, touchpoints do no follow a linear pathway but rather can enter the Journey as multiple points in the process.

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* What is a TOUCHPOINT
* Why they are important
* How touchpoints tell the STORY behind the Brand
* How to build/create touchpoints
* What customers expect from touchpoints
* How to manage touchpoints outside the Brand's control

Marketplace Availability

This content will be available in your account for 180 days , (purchase before November 26, 2019 10:39am).

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