WEBINAR:

Meeting Planner MasterMind: Advanced Sponsorship Sales for Virtual and In-Person Events

Learn how to maximize event Sponsorship Sales to increase revenue NOW and for the future.

Thursday, July 30, 2020
2pm-3:30pm
1.5 hours of CMP credit

With meetings, memberships and sponsorships being reduced from COVID-19 and an uncertain economy, it has been a “character-building” period in the meetings industry. As things slowly return to the new normal, corporations and associations can NOW initiate a successful short- and long-term strategy to increase revenue, membership and sponsors. Tom Pasha, President of Contact Planning, has designed sponsorship programs that have raised millions of dollars for scholarship funds, research efforts and corporate income. Whether you’re just considering a Sponsorship Sales program or need to maximize your current income and results, you won’t want to miss this program.

In a fast-paced and fact-packed session, Tom lays out specific tactics for an outstanding Sponsorship Sales program to drive short-term, highly visible results. Building on your effort’s initial success, you’ll learn the secrets of building a long-term success story.

Specific learning objectives for the session:

You’ll see the inside secrets to design a dynamic Event Sponsorship Sales program by setting and achieving aggressive revenue targets.
You will learn how to focus on the four parts of a sale: Sales, Service, Delivery, and Follow-up to maximize your Sponsorship Sales program.
You’ll learn advanced tactics in social media, industry news, and direct sales used by massively successful Sponsorship Sales programs to drive attention, interest and results.
Attendees will receive e-mail ideas, booking forms, and formats to get their Sponsorship Sales off the ground immediately.

More About Tom:

Tom Pasha has been recognized as one of the top convention planners in the industry. Starting in hotel positions of caddy, bellman, bartender and cook, Tom began his management career as a Hyatt Management Trainee in Chicago. He went to Sales Management positions throughout the Hyatt organization, working in 12 Hyatt Hotels over 20 years. Tom was Director of Sales at Hyatt Hotels in Greenville, San Antonio and Chicago O’Hare, and as Director of Sales, started the National Sales Office for Hyatt Hotels in Omaha. Tom won Sales Manager of the Year, Sales Director of the Year, Sales Team of the Year and the Donald M. Pritzker Award for Sales Excellence.

Tom went into meeting planning and founded CONTACT Planning, Inc., a national meeting planning company with headquarters in Orlando. The company concentrates on corporate and association events, many with a golf element. CONTACT Planning Inc. books over 100,000 room nights and 30,000 rounds of golf at clubs and resorts nationwide, working with premier corporate and association clients.