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ViewStub Success Story:
Operation Smile

Smiles Across the Miles Raised Over $250k

Operation Smile quickly pivoted to virtual for their annual fundraiser event in December of 2020. ViewStub’s white label solution enabled them to completely customize the video player as well as host the event on their own website.

Operation smile brought in TV Host Brooke Burke to host the event and featured a special performance by the Grammy-nominated rock band One Republic.

Donation-based ticketing made it easy for attendees to contribute securely through the virtual platform. The event was streamed live, however on-demand replay was made available to continue to collect donations after the event.

ViewStub enables organizations to sell tickets online and host successful fundraising events that achieve donation goals.


Founded: 1982

Provides surgery and dental care for 19,000+ children each year.

Supported by more than 6,000 volunteers from 60 countries.

Operation Smile is a nonprofit medical service organization founded in 1982. Since then, Operation Smile has provided hundreds of thousands of safe surgeries for those born with cleft lip and cleft palate. With more than three decades of expertise, Operation Smile creates solutions that deliver free surgery to people where it’s needed most.

As one of the largest medical volunteer-based nonprofits, Operation Smile has mobilized thousands of medical volunteers from a wide range of medical specialties from more than 80 countries.

Operation Smile engages public-private partnerships to advance health care delivery, train local medical professionals to provide surgical care for patients in their communities, donate crucial medical equipment and supplies, and increase access to surgical care so that everyone living with cleft is treated.

“ViewStub made it easy for our event guests to donate and contribute securely, helping Operation Smile reach its goal and ultimately allow us to treat more children.”

Melissa DiBona
Director of Legacy Projects, Operation Smile.


Higher ROI

Virtual events operate on a lower overhead than typical in-person events, to deliver a higher return on investment




Raised in total donations

($130k collected online through the event)

The Challenge

Each year, Operation Smile provides surgery and dental care for 19,000+ children around the globe. This is possible thanks to the generous contributions of medical professionals who volunteer their time, as well as corporations that donate critical supplies and equipment necessary for safe surgery. They rely on fundraisers to create awareness to their cause and to collect donations to help them continue their missions.

2020 presented many challenges for the organization, including the ability to host fundraisers and meet face-to-face at fundraising events. For their annual Smiles Across the Miles event in December of 2020, they quickly pivoted to a virtual environment using ViewStub as their virtual provider. They were able to set up donation-based sponsors and ticketing for the live streamed event.

The Solution

  • ViewStub’s white label solution was used to custom brand the event
  • The event was embedded on the Operation Smile website
  • Attendees had the flexibility to contribute any desired amount through donation-based ticketing
  • The event was streamed live, with integrated clips added for production value
  • On-demand replay was set up – to continue to collect donations after the live event

Lets do this.

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