Deliver More Event Value by Increasing Attendee Interaction
There’s no doubt virtual events present more opportunities for distractions than in-person events. It’s too easy to ‘zone out’, check emails, shop amazon, or just plain log off. Think about it, no one has the guts to get up and walk out at an in-person event just because they’re bored. In-person events are literally a captive audience! Let’s face it, online events have a huge disadvantage but you can overcome it with the right tools and a few tips.
One of the most common mistakes for many first-time organizers is not planning the attendee experience. Attendee interaction has been recognized as an essential element to virtual events – even more now with the many competing online events. Yet, there are different types of interaction to consider; attendee-to-attendee and attendee-to-presenter.
Attendee-to-attendee interaction can be done through a number of ways; 1:1 networking rooms, round table discussions, or a cocktail hour. Any activity that gives your attendees the ability to connect and interact with the other like-minded humans at the event is vital.
Attendee-to-presenter interaction is the holy grail of virtual engagement. Imagine having the ability to ask a question to the presenter in real time, during the live event. Or say you’re hosting a virtual concert and you reach out to your remote fans for a request during the live broadcast.
You can see how important this is, especially while we’re all virtual right now and many of us are starved for interaction. Events that can leverage activities that promote attendee engagement will prevail.
If you’re looking for streaming technology that can improve attendee interaction for online events or virtual conferences, ViewStub has you covered. We recently leveled up our attendee engagement features to give organizers tools to expand audience interaction beyond the physical venue, to create engaging virtual events.
The ViewStub Engagement Panel provides a channel for organizers and attendees to interact all from one central place. Here’s a look at these new features and enhancements:
- Event Media Playlist: The event playlist sits at the top of our Engagement Panel, making it easy for attendees to navigate between event sessions.
- Interactive Chat: Interact with attendees during the live performance by asking questions, encouraging discussion, and sharing important links related to your experience. Organizers can take it a step further and personalize direct messages to attendees.
- 1:1 Networking: Our networking feature allows attendees to connect one-on-one in live video sessions to discuss, collaborate, or network. They can connect with other attendees as if they were actually at the venue.
- Live Q & A Sessions: Host valuable “Question & Answer” sessions during your live event, keeping attendees engaged and informed. Ask intriguing questions and make your attendees feel like they are a part of the experience.
- Live Polls: Poll your live audience and gain valuable feedback about the event experience. Attendees will feel like they are contributing to the success of your event, and will be more likely to attend in the future!
- Donations: Attendees can make a contribution to your cause, or donation to your charity directly through the platform. Additionally, the organizer or presenter can thank them for the donation in real-time during the event.
- Sponsors, Speakers, & Documents: Highlight your sponsors and speakers directly in our engagement panel in front of thousands of virtual attendees. Deliver more value for your partners than ever before. Additionally, attendees will easily have access to downloadable content from the event at the click of a button.
About ViewStub
ViewStub is a virtual and hybrid event platform that makes it easy for event organizers to sell tickets to live events or sell access to pre-recorded sessions right from their website. ViewStub‘s all-in-one platform offers ticketing, registration, video streaming and new revenue opportunities for creators seeking to monetize their content and grow their community.
White labeling has become popular in software over the last decade. Often, it’s the quickest way to get a product to market with a minimal investment.
White label refers to products that are made by one company then repackaged and sold by another company under a different brand name. In most cases, the second company will customize with their own branding, colors and messaging – resulting in a product that appears to be produced by the brand under which it is sold. In simple terms, “white label” refers to something without branding.
ViewStub is a virtual and hybrid event platform that makes it easy for event organizers to sell tickets to live events or sell access to pre-recorded sessions right from their website. ViewStub‘s all-in-one platform offers ticketing, registration, video streaming and new revenue opportunities for creators seeking to monetize their content and grow their community.
Each year has its defining moments, but 2020 will be one we won’t forget for a while. Who could have predicted just about every sporting event would be canceled or postponed – including the 2020 Olympics!
If fans can’t be there in person, live streaming is the next best thing. Streaming games online is the easiest way to make money in the virtual world – just as if the event were in person. Sell pay-per-view tickets to fans so they can watch the game in real time. Here’s a great example. See how 
Offer sponsorships and advertising during the broadcasts. Sponsorships from local businesses can go a long way in raising money for your athletes. Place your sponsor’s logo in prime locations on the screen to ensure they are seen by viewers. Consider putting your premier sponsors on the scoreboard sign. Since there are empty stands these days, utilize that space to put up more advertisements to help bring in additional revenue. Broadcast advertisements before the game, during timeouts and breaks during the game. Thank your sponsors for their support. Consider holding a raffle to boost donations. Ask your sponsors to contribute to the raffle packages in return for additional exposure. 
Since the spring of 2020, virtual event platforms have emerged as the hero for keeping organizations and businesses connected to their communities. Events large and small have quickly moved to virtual environments. And organizers are reaping the many of the benefits like connecting with a wider audience and saving attendees time and money by eliminating travel to and from the event.
Even though in-person and remote attendees are taking in the same content from the event, the experience will be different for both. Think about how fans watch a sporting event. The live audience experiences the game surrounded by cheering fans and vendors selling food and beverages – I can smell the popcorn now! They are watching a live event, so if they look away for a few seconds they might miss a crucial play. On the other hand, the fans at home are greeted by the commentators at the beginning of the broadcast. There may be a reporter on the sideline to update fans on an injured player or interview a coach on their strategy. And they won’t miss a crucial play because they will get a replay after nearly every play. You see, there are two different experiences, even for 
There are numerous reasons you should charge a fee to attend your event virtually. For one thing, it ensures access to only your registered attendees. But more importantly, no one values anything that is free. If they didn’t pay for it, there is no perceived value. People who pay for a ticket are more likely to attend your event because they are vested. And they are more likely to participate and engage in your event. If you are charging your in-person attendees, you should also be 
Close the gap between in-person and virtual attendees. If you’re hosting a multi-day 
Everyone feels good about supporting a cause, and most people won’t hesitate to donate to a justifiable effort. Adding a charity component to your event raises awareness for the cause, plus contributes money to support the effort. It shows you took the time to lead the efforts to assist those in need, which can also help you earn brand loyalty.
Create a digital library of your event content to nurture website visitors to attending the full event next time. Replays are great for 
Expand your reach into your community. Create affiliate links for industry advocates and partners to promote the event. Track the success of their efforts and offer a referral incentive on those tickets sold. Encourage your speakers to promote their sessions to their social media audiences and marketing channels to maximize attendance.
Leverage your online event to promote brand awareness. This is super important for the digital version of your event. Consistent event branding reinforces your message and helps grow brand advocacy.
Host a live kickoff the day before the event. This is a great way to get everyone excited and in the mindset for the event. Have an industry expert or celebrity speaker make an appearance or have a Q&A session. Send out a pre-event survey and reveal the results at the kickoff. Offer sponsorship for the kickoff and include a game or group activity for unique sponsor exposure. It’s also one more opportunity to upsell your VIP passes before the event. The kickoff event should be fun and memorable.
ViewStub is a virtual and hybrid event platform that makes it easy for event organizers to sell tickets to live events or sell access to pre-recorded sessions right from their website. ViewStub‘s all-in-one platform offers ticketing, registration, video streaming and new revenue opportunities for creators seeking to monetize their content and grow their community. 
Live streaming events have grown in popularity in 2020, mainly because of their ability to connect with an audience from any physical location on top of their potential to reach wider audiences. Since the pandemic, live stream events have grown exponentially and they’re not slowing down any time soon.
Live streaming
Anticipation builds leading up to any live event. Live streaming an event is great for the surprise factor. So, if you are launching a product or revealing new technology streaming is a great way to make an announcement to everyone all at once. Attendees no longer need to be there in-person to experience every moment. With live streaming, virtual attendees are there, front and center.
For many organizers, 
Not everyone can meet at the same place at the same time, especially during a health crisis. Live streaming your event enables organizations to reach a broader audience that might not be able to make the trip to the physical event. Streaming the event ensures everyone can attend even as restrictions on travel or gathering limitations change leading up to the event.
Seemingly without warning, 
(just like it sounds)
A format where attendees tune in virtually to view content presented by one or multiple hosts. Webinars are typically single sessions that can be broadcast live or on-demand. They are well suited for content that is delivered to a large remote audience and presentations that don’t require much interaction. Speakers can broadcast from remote locations, connecting online or through mobile devices. 
This format involves a group of people gathered to discuss a topic in front of the audience. Typically, the entire group is visible on screen at any given time, whether they are all together ‘on stage’ or as individual headshots on screen. Ideally, the technology should highlight the person who is speaking so the audience knows which speaker is commenting at any given time. Although this format is intended for a discussion among a set group, organizers should allow the audience to send questions to the group. 
These are a series of sessions that separate attendees into smaller groups for more detailed discussions. Sessions can be used to segment attendees and enable them to interact and discuss specific areas of content learned at the event. Attendees typically choose the sessions to attend based on individual interest resulting in higher levels of engagement.
